Micromax has been very successful in the smartphone market. It is the second biggest smartphone seller in India and slowly but surely is inching towards Samsung, the market leader.
But just like most of the Samsung phones, Micromax phones too are considered more of utilitarian devices. They don't have the pull and aura of something that high-end Android phones have or something that Motorola and Xiaomi phones offer -- a unique and different experience.
So far, it all worked well for Micromax because it played to its strength -- aggressive prices and mass appeal -- and it didn't have good competitors. But in 2014 this changed. In 2014 Motorola entered the Indian market with its excellently-priced Moto E and Moto G. Then in July, we saw Xiaomi coming in.
Yu Yureka is the phone with which Micromax is striking back at Xiaomi. It is also the first Yu branded phone. This is a specific brand Micromax has created to take on the newer competition.
But let's not talk about the brands and business. Today our focus is on the Yureka. We will tell you more about it in this review but if you want a tl;dr version, here is what we feel: Yureka is a damn good phone that not only matches Xiaomi's excellent RedMi Note but also surpasses it in some areas.
Read more at: http://indiatoday.intoday.in/technology/story/yu-yureka-review-the-best-smartphone-under-rs-10000/1/411579.html
But just like most of the Samsung phones, Micromax phones too are considered more of utilitarian devices. They don't have the pull and aura of something that high-end Android phones have or something that Motorola and Xiaomi phones offer -- a unique and different experience.
So far, it all worked well for Micromax because it played to its strength -- aggressive prices and mass appeal -- and it didn't have good competitors. But in 2014 this changed. In 2014 Motorola entered the Indian market with its excellently-priced Moto E and Moto G. Then in July, we saw Xiaomi coming in.
Yu Yureka is the phone with which Micromax is striking back at Xiaomi. It is also the first Yu branded phone. This is a specific brand Micromax has created to take on the newer competition.
But let's not talk about the brands and business. Today our focus is on the Yureka. We will tell you more about it in this review but if you want a tl;dr version, here is what we feel: Yureka is a damn good phone that not only matches Xiaomi's excellent RedMi Note but also surpasses it in some areas.
Read more at: http://indiatoday.intoday.in/technology/story/yu-yureka-review-the-best-smartphone-under-rs-10000/1/411579.html
Micromax has been very successful in the smartphone market. It is the second biggest smartphone seller in India and slowly but surely is inching towards Samsung, the market leader.
But just like most of the Samsung phones, Micromax phones too are considered more of utilitarian devices. They don't have the pull and aura of something that high-end Android phones have or something that Motorola and Xiaomi phones offer -- a unique and different experience.
So far, it all worked well for Micromax because it played to its strength -- aggressive prices and mass appeal -- and it didn't have good competitors. But in 2014 this changed. In 2014 Motorola entered the Indian market with its excellently-priced Moto E and Moto G. Then in July, we saw Xiaomi coming in.
Yu Yureka is the phone with which Micromax is striking back at Xiaomi. It is also the first Yu branded phone. This is a specific brand Micromax has created to take on the newer competition.
But let's not talk about the brands and business. Today our focus is on the Yureka. We will tell you more about it in this review but if you want a tl;dr version, here is what we feel: Yureka is a damn good phone that not only matches Xiaomi's excellent RedMi Note but also surpasses it in some areas.
Read more at: http://indiatoday.intoday.in/technology/story/yu-yureka-review-the-best-smartphone-under-rs-10000/1/411579.html
But just like most of the Samsung phones, Micromax phones too are considered more of utilitarian devices. They don't have the pull and aura of something that high-end Android phones have or something that Motorola and Xiaomi phones offer -- a unique and different experience.
So far, it all worked well for Micromax because it played to its strength -- aggressive prices and mass appeal -- and it didn't have good competitors. But in 2014 this changed. In 2014 Motorola entered the Indian market with its excellently-priced Moto E and Moto G. Then in July, we saw Xiaomi coming in.
Yu Yureka is the phone with which Micromax is striking back at Xiaomi. It is also the first Yu branded phone. This is a specific brand Micromax has created to take on the newer competition.
But let's not talk about the brands and business. Today our focus is on the Yureka. We will tell you more about it in this review but if you want a tl;dr version, here is what we feel: Yureka is a damn good phone that not only matches Xiaomi's excellent RedMi Note but also surpasses it in some areas.
Read more at: http://indiatoday.intoday.in/technology/story/yu-yureka-review-the-best-smartphone-under-rs-10000/1/411579.html
